MANA 3325 Spring 2016 TTh Class Schedule

CLASS SCHEDULE*

Class

#

Day

TOPIC

READING
Chapters

ASSIGNMENT

1

01/19

Introductions

Syllabus

Orientation and Introduction

2

01/21

Entrepreneurship/Entrepreneurs

1

Discussion Questions: 2,4,5,8,9,12,14

3

01/26

Creativity and Entrepreneurship

2

Discussion Questions: 1,3,10

4

01/28

Competitive Business Models

3

Discussion Questions:1,2,3,8,11

5

02/02

Strategic Planning

3

 

6

02/04

Feasibility Analysis – Market Research

4

Discussion Questions:1,2,3,4,5,6

7

02/09

Business Plans

4

 

8

02/11

Forms of Business

5

Discussion Questions:1,2,6,7,8,9,11

9

02/16

Franchising

6

Discussion Ques:2,3,6,8

10

02/18

Guest Speaker:

   Chris Duncan:
Frisco School of Music

11

02/23

Marketing: Strategy and Concepts

8

Discussion Questions:1,2,3,6,7,11,12

12

02/25

Marketing: Traditional vs Digital

8

 

13

03/01

Marketing: Social Media vs CRM

8

 

14

03/03

Guest Speaker:

   
 15

03/08

Guest Speaker:

   Tim Ajro:
Bay34th.com

16

03/10

Business Plan Project
Team Assignment

  Form Teams & Review
Sample Business Plan
 

03/15

SPRING BREAK WEEK

   

17

03/22

Mid Term Review

 


18

03/24

Mid Term Exam

   

19

03/29

Pricing Strategies

 10  Discussion Ques:3,4

20

03/31

Financial Planning

11

Discussion Ques:1,3,6 (ch11)

21

04/05

Managing Cash Flow

12

Discussion Ques:1,3,5,6,8 (ch 12)

22

04/07

Guest Speaker:

   

23

04/12

Funding & Financing

13

Discussion Ques:2,3,4,5,7,16

24

04/14

Business Plan Project
Discussion

   

25

04/19

Business Plan Project Team Meetings

 

Data Collection Review

26

04/21

Business Plan Project Presentations

 

Peer Feedback

27

04/26

Business Plan Project Presentations

 

Peer Feedback

28

04/28

Business Plan Project Presentations

 

Peer Feedback

29

05/03

Final Exam Review

 

Peer Feedback

         

30

05/10

FINAL EXAM
11:00 am – 1:15pm

   May Be Changed…
remain flexible

Please be mindful that this schedule is tentative. As time unfolds and opportunities come up that I believe are pedagogically valuable, I will make adjustments to this schedule and notify the class.