MANA 3325 Spring 2016 MW Class Schedule

CLASS SCHEDULE*

Class

#

Day

TOPIC

READING
Chapters

ASSIGNMENT

1

01/20

Introductions

Syllabus

Orientation and Introduction

2

01/25

Entrepreneurship/Entrepreneurs

1

Discussion Questions: 2,4,5,8,9,12,14

3

01/27

Creativity and Entrepreneurship

2

Discussion Questions: 1,3,10

4

02/01

Competitive Business Models

3

Discussion Questions:1,2,3,8,11

5

02/03

Strategic Planning

3

 

6

02/08

Feasibility Analysis – Market Research

4

Discussion Questions:1,2,3,4,5,6

7

02/10

Business Plans

4

 

8

02/15

Forms of Business

5

Discussion Questions:1,2,6,7,8,9,11

9

02/17

Franchising

6

Discussion Ques:2,3,6,8

10

02/22

Marketing: Strategy and Concepts

   

11

02/24

Marketing: Traditional vs Digital

8

Discussion Questions:1,2,3,6,7,11,12

12

02/29

Guest Speaker

8

  Jackyln Shapiro:
Shapiro Hurst & Associates LLC

13

03/02

Marketing: Social Media vs CRM

8

 

14

03/07

Business Plan Prep and Review

 

 

 14

03/09

Guest Speaker:  

 Rodney Weary:
Trinity Event Staffing

 

03/14

SPRING BREAK WEEK

 

 

15

03/21

Mid Term Review

   

16

03/23

 Midterm Exam

   Case Studies due today.

17

03/28

Business Plan Project
Team Assignment

 

Form Teams & Review
Sample Business Plan 

18

03/30

Guest Speaker:

10

Mike Blake:
Lone Republic Steakhouse &
Mike Blake Custom Homes

19

04/04

Pricing Strategies  

 

Discussion Ques:3,4

20

04/06

Financial Planning

11

Discussion Ques:1,3,6 (ch11)

21

04/11

Managing Cash Flow

12

Discussion Ques:1,3,5,6,8 (ch 12)

22

04/13

Guest Speaker:

   

23

04/18

Funding & Financing

 13

Discussion Ques:2,3,4,5,7,16

24

04/20

Business Plan Project
Discussion

   

25

04/25

Business Plan Project Team Meetings

 

Data Collection Review

26

04/27

Business Plan Project Presentations

 

Peer Feedback

27

05/02

Business Plan Project Presentations

 

Peer Feedback

28

05/04

Business Plan Project Presentations

 

Peer Feedback

29

05/09

Final Exam Review

 

Peer Feedback

 

 

 

   

30

05/11

FINAL EXAM
8:15pm – 10:45pm

   

Please be mindful that this schedule is tentative. As time unfolds and opportunities come up that I believe are pedagogically valuable, I will make adjustments to this schedule and notify the class.